What's your Personal Brand

Everyone has a personal brand. The key question is do you work to improve your brand or are you unaware you even have a brand. I am not sure what is worse... not working your brand or not having a clue as to your brand.

Most people associate a brand with a national company like Nordstrom or Toyota and not with an individual. Shop at Nordstrom's and experience one of the best customer service experiences on the planet. Look up the residual value of a Toyota six months ago vs. today and find out what happens when a company neglects it's brand.

So... What's your personal brand. To discover the answer, ask several people the question.. What is the first thing that comes to your mind when you hear my name? If they say professional, trustworthy, loyal, helpful, friendly, etc... you have a positive brand and you are on the right track. If not, you may need to polish your personal brand.

At a minimum you need to nurture your personal brand on a weekly basis. One of the best ways is the use of Social Media to share your unique skills and knowledge with your networks. Think of ways to make the world a better place one day or person at a time and then share your charitable acts to inspire others to do the same. Build a positive personal brand... one Facebook posting at a time.