Social Media. If you build it, will they come?

Now that you have read all the hype on Social Media, built your Facebook Fan page, started to Twitter, posted a couple of blogs, updated your profile on Linked In, and have linked all your social media to your website..... where are your fans, followers and friends?

Is it like the movie "Fields of Dreams" if you build it... they will come? or do you have to use traditional marketing tactics to drive fans, followers and friends to your social media? Despite the dire predictions from all the vendors selling Social Media, the traditional methods of marketing communication are not yet dinosaurs.

We are evolving toward a better way of communication to our target audiences with social media, but like all evolutions... it's a process. It's a Catch 22 (I must have movies on my mind). If your audience is not yet using social media, how will they ever become a fan. Or if they are a heavy user of social media, how will they find you if they don't know you exist? The answer is you have to communicate it to them in every way possible, even the ways of the dinosaurs.

Do you have your Facebook url on your business cards? or in your email signature? Do you include your Linked In information in your email newsletter ? Do you share your social media addresses on your promotional products, just like your phone number and website? Just because you have built it... it's does not mean they will come....especially if they can't find you. FYI.... http://www.linkedin.com/in/britmcpherson

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