Three Keys to a Marketing Plan

We have several clients that have asked us for the secret to Marketing.  It's not rocket science, it's a simple process that takes a great deal of planning and determination to execute effectively.  The first step to an effective marketing campaign is a written plan.

I know what you are thinking.... I don't have time in my 18 hour day to develop a plan.  One of the reasons you are working an 18 hour day is you don't have a plan.  The secret is to start with a simple plan that covers three items.
1)  Write down your target market(s)  Who are you trying to sell to?  Who is your ideal client?
2)  Write down the ways you can reach your target market.  Do they spend time on facebook,  do they belong to specific groups,  do they attend the same meetings?
3)  Write down ways to stay in front of your target market.  Emails, direct mail, seminars, social media, etc.

Once you have the basics on a piece of paper, you can begin to start planning the tactics that you need to use to say in front of your target market.  Remember... the key to marketing is being in the mind of your prospect when they are ready to buy your product or service.