The Circle of Social Media

Confused about the business use of Facebook, Linkedin, Twitter and Blogs?  You are not alone.  Traditional marketing has been about pushing your product or service to your target audience.  Social Media marketing is about sharing your knowledge and expertise.  Share your years of experience to help solve your target audience's problems.  Become a subject matter expert in your field and share your knowledge.

Social media marketing should be 80% sharing what you know and only 20% about your product or service.  This is the primary motivation to starting this blog on the Art of Marketing.  My 31 years of sales and marketing in small businesses and large corporations has taught me countless lessons.  Why not share what I have learned.

My sharing tip of the day is to make a complete circle of your social media outlets.  Connect all your networks together so you can access your Facebook fan page, Twitter account, Blog,  Linkedin profile from your website, email newsletter and email signature.  Make it easy for your target audience to follow you on all your social media networks and share your knowledge.